It’s no longer enough to be good, or better, or even the best. Now the question is… what makes you DIFFERENT?

Are you more intelligent than the average person? Studies show that 90% of people believe so. (In reality, of course, 50% are above average and 50% are below.) So we overestimate ourselves because we want to be smart. But today, intelligence isn’t what distinguishes the high-performers from the rest. What’s the one question you must ask yourself? Sally reveals the surprising answer.

When is a single word worth $5,000? In her keynote to 3,000 members of the National Speakers Association, Sally reveals her research on our unexpected patterns of persuasion.

Jägermeister tastes like a toxic combination of kerosene and battery acid. So why is it the #8 top selling spirit in the U.S.? It’s the most popular brand nobody likes. Sally discovered the answer when Jägermeister’s CEO tapped Sally to lead their brand campaign. With her signature whip-smart storytelling, Sally reveals why polarizing people and brands conquer the competition in any competitive marketplace.

At the world’s most prestigious event for the top 1% for financial advisors, hosted by Million Dollar Round Table, Sally shared her newest research about high-performers. In one hour, she increased their confidence 160%.

The ultimate customized presentation… the Custom Analytics Package, available exclusively from Sally Hogshead and the team at How to Fascinate. In the keynote, your audience members will learn how they compare to the average population with a “heat map” of advantages, and their “watch outs” for performance.

Diversity & Inclusion isn’t about forcing similarities. Quite the opposite. It’s about discovering what makes each of us different and extraordinary. In other words, it’s about how to unlearn boring.

Uh-oh… an AV glitch. Yet Sally involved her audience with humor and authenticity, creating an impromptu experience that the client described as “masterful.” When you select an elite speaker, you’re investing in an insurance policy for the unexpected. (Although it never hurts to pray to the AV gods, too!)

Human beings are the only species in the animal kingdom that tries to dumb down, water down, and compromise our most differentiating traits. From lizards to llamas, survival in a competitive environment requires specialty. Find out why the same is true for you.

At a global sales event in Amsterdam, Sally faced a challenge: Immediately build a connection amongst an audience of sophisticated leaders from around the world. However, many did not speak English. Her solution? Bond them together with a little surprise, and a lot of humor.