SALLY'S
PROPRIETARY RESEARCH

A decade of studies.
1 million participants.
2 New York Times bestsellers.
Published in 22 languages.

Sally Hogshead
Sally Hogshead

THE SCIENCE

People are willing to pay an average of $308 per month to become the most fascinating person in the room. Why? Discover the surprising science behind your own decision-making.

THE RESEARCH

Customers will pay 400% more for sunglasses if they have a Chanel logo. How can your personal brand become just as intensely valuable? Sally’s research reveals what high-performers do differently.

Sally Hogshead
Sally Hogshead

THE ANALYTICS

How are your participants more likely to over-deliver and out-perform? See your custom analytics live in Sally’s keynote.

FASCINATION IS A NEUROLOGICAL STATE OF INTENSE FOCUS.

When you fascinate someone, they are more likely to listen to you, remember you, and take action on what you say.

Sally spent the first half of her career creating ad campaigns that fascinated millions of consumers. At age 24 she was the #1 most award-winning copywriter in the U.S., creating ideas that helped brands become more profitable, valuable, and loved.

Brands don’t win by focusing on what makes them BETTER than the competition, but rather, what makes them DIFFERENT.

A LOOK INSIDE SALLY'S RESEARCH

THE SCIENCE OF FASCINATION

How much is fascination actually worth, in dollar amounts? How much are people willing to pay for fascinating products? In what ways do people differ in their levels of fascination : men versus women, CEOs versus college students, New Yorkers versus people in the Midwest? What exactly determines if a message is fascinating?

To find the answers, we studied the ways in which fascination can be a shortcut to persuasion and give you a greater ROI (Return on Investment) by making a brand—or your personality—more fascinating.

We measured large groups within companies to find out how the employees of a company can positively (or negatively) drive a company’s overall brand. We compared competing companies in the same industry, to see how they differed in their communication patterns.

We spent time with teams and leaders inside companies such as Twitter, AT&T, and Wells Fargo.

In many cases, the results make perfect sense. But in certain ways, the results were pretty startling.

Sally Hogshead
Sally Hogshead
BUT only 39% believe they are more fascinating.

90% of people think they are more intelligent than the average person.

They do research, talk to friends. In fact, consumers report specific physical responses to fascinating products: a faster heart rate and “thrill” of excitement.

80% behave differently
when they’re fascinated by a brand.

Love or money? The stakes are high when interviewing.

64% would rather be fascinating
on a job interview than a first date.

The majority of people don’t find their bosses even mildly fascinating. Management training to help them become more inspired and fascinating leaders could help workplace morale. Consider new hiring/recruitment tactics that filter for fascination. Encourage fascination from Day One.

Only 8% say their bosses
are “extremely fascinating.”

Straight across the board, people aren’t that fascinated in their jobs. Management training to help leaders engage and inspire might help workplace morale.

Only 9% say they are
“extremely fascinated” at work.

WHAT OUR CLIENTS SAY ABOUT SALLY’S RESEARCH

— Anna Jordan, NAGAP

“Sally Hogshead and her Fascinate testing and research were a perfect complement to our more academic programming. Everyone was so excited to learn more about themselves and how to apply their greatest strengths to their professional and personal lives. Comments and Tweets confirmed that participants were engaged, having fun, and learning.”

— Jill McBride, President, Forza Marketing; Editor-in-Chief, COLLOQUY & LoyaltyOne

“Fantastic! The depth of Sally’s research revealed how well she tailored it just for our audience and industry. Participants came away clearly understanding how their Fascination Advantages distinguish them personally, as well as how fascination is integral in building brand loyalty.”

— M.T., Council for Advancement and Support of Education

“Sally completely rocked our annual conference, scoring 4.92 out of 5 with our audience of 1,200. The Fascinate Test generated huge buzz, and had the group riveted during her presentation. One of the highest rated speakers in my 11 year tenure.”

DIFFERENT IS
BETTER THAN
BETTER.

All of Sally’s speaking engagements are coordinated through the amazing team at SpeakersOffice. Click the button below and someone from their office will reach out to you to continue the discussion.

— REQUEST AVAILABILITY

Got questions? We got answers.

— FREQUENTLY ASKED QUESTIONS
Sally Hogshead