A decade of studies.
1 million participants.
2 New York Times bestsellers
Published in 22 languages.
A decade of studies.
People are willing to pay an average of $308 per month to become the most fascinating person in the room. Why? Discover the surprising science behind your own decision-making.
When you fascinate someone, they are more likely to listen to you, remember you, and take action on what you say.
Sally spent the first half of her career creating ad campaigns that fascinated millions of consumers. At age 24 she was the #1 most award-winning copywriter in the U.S., creating ideas that helped brands become more profitable, valuable, and loved.
How much is fascination actually worth, in dollar amounts? How much are people willing to pay for fascinating products? In what ways do people differ in their levels of fascination : men versus women, CEOs versus college students, New Yorkers versus people in the Midwest? What exactly determines if a message is fascinating?
To find the answers, we studied the ways in which fascination can be a shortcut to persuasion and give you a greater ROI (Return on Investment) by making a brand—or your personality—more fascinating.
We measured large groups within companies to find out how the employees of a company can positively (or negatively) drive a company’s overall brand. We compared competing companies in the same industry, to see how they differed in their communication patterns.
We spent time with teams and leaders inside companies such as Twitter, AT&T, and Wells Fargo.
In many cases, the results make perfect sense. But in certain ways, the results were pretty startling.
90% of people think they are more intelligent than the average person.
80% behave differently
when they’re fascinated by a brand.
64% would rather be fascinating
on a job interview than a first date.
Only 8% say their bosses
are “extremely fascinating.”
Only 9% say they are
“extremely fascinated” at work.
“Sally Hogshead and her Fascinate testing and research were a perfect complement to our more academic programming. Everyone was so excited to learn more about themselves and how to apply their greatest strengths to their professional and personal lives. Comments and Tweets confirmed that participants were engaged, having fun, and learning.”
“Fantastic! The depth of Sally’s research revealed how well she tailored it just for our audience and industry. Participants came away clearly understanding how their Fascination Advantages distinguish them personally, as well as how fascination is integral in building brand loyalty.”
“Sally completely rocked our annual conference, scoring 4.92 out of 5 with our audience of 1,200. The Fascinate test generated huge buzz, and had the group riveted during her presentation. One of the highest rated speakers in my 11 year tenure.”