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Fascinate in 9 seconds or less

Fascination is an intense emotional focus. When customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.

As the only keynote speaker and author on this topic, Sally has developed a scientifically-based system of influence, based on the brain’s hardwired patterns. For any goal that requires strong communication— from selling insurance to motivating top talent— the Fascinate system outlines the shortcut to persuasion.

Sally has taught over 160,000 people how to use their natural strengths to become more persuasive.


Few female keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally’s 2012 schedule is filled with national conferences including Million Dollar Round Table, National Speakers Association, Cisco, Intuit, PCMA, Women’s Foodservice Forum, and the closing keynote at International Association of Speakers’ Bureaus.

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Brand Innovation

Sally’s world-class experience includes two decades of leadership with brands such as Coca-Cola, Aflac, the Wall Street Journal, and MINI Cooper.

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Sally’s most recent book, Fascinate, is based on her studies of the psychology, neurology, economics, and history of fascination. Already translated into 14 languages, and endorsed by Seth Godin and Tom Peters, this book is about to be re-launched in 2012 by HarperCollins.

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