“If you want to be more persuasive or influential in any sense, this book gives you clues and specific tools to help you diagnose your ability to fascinate now, and how to raise that level in the future.”
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Yep, seriously. A free copy of the whole book. You can tweet it, post it, and share it to your heart’s content.
Curious to know what’s inside a book about fascination? (Suffice to say, it’s not your typical business chicken-or-beef fare.) Let’s start with sex, shall we?
ABOUT THE BOOK 
Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer: fascination. Read more…
WHAT IS FASCINATION?
Fascination is the single most powerful means of persuading and influencing behavior.
Under its spell, we do things we don’t understand, we believe messages we don’t agree with, and we buy things we don’t even want. Read more…
Under its spell, we do things we don’t understand, we believe messages we don’t agree with, and we buy things we don’t even want. Read more…
WHICH TRIGGERS ARE YOU USING TO PERSUADE AND CAPTIVATE?
You have seven potential fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Each trigger leads to a different style of communication, and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.
