For the past year, I’ve been getting ready to show you something pretty cool. It’s a new personality assessment. (We haven’t released our newest personality research yet, but you can get a first look today).

It all began with my researching the science of fascination. I wanted to understand a few simple questions:

» How do certain people immediately captivate us?

» How do certain leaders influence our opinions?

And more to the point…

» What makes your personality fascinating?

My research has revealed that you can become more fascinating. (In fact, if you want to succeed in any competitive environment, you must.)

It all begins with identifying and applying your natural, hardwired strengths of persuasion.

There are 7 fascination triggers. Which 2 does your personality naturally use to fascinate?

Here’s the good news: You already have the ability to create this force of emotional focus. It’s built into your own personality. You don’t have to fake it or rehearse it— it’s already there. You just have to identify it, and use it.

The team here at Fascinate, Inc. is about to release our new system. It pinpoints makes you fascinating to others. We’ll show you how to identify these natural strengths, and then amplify them, to become more persuasive.

This isn’t about how you see the world, but how the world sees you.

The Fascination Advantage is not a traditional psychology test, such as Myers-Briggs or StrengthsFinder. Our test comes directly out of our research, specifically designed to pinpoint what makes you fascinating to others.

Fascination is an intense emotional focus.

The science of fascination begins deep inside the human brain. Fascination isn’t the same as paying attention — it’s an intense emotional focus. This state of intense focus has been studied repeatedly by the most respected academics. You can harness this neurological response, and use it in work.

If you can activate the hardwired “triggers” in your customer’s brain, they will become instantly and intensely focused on you.

Once they focus on you, they are more likely to buy from you, respect you, like you, and trust you.

There are 7 different forms of fascination. Your personality uses 2 of them already, every day. Deep inside your personality, you’re already using 2 of these triggers to persuade others:

» POWER: Taking command

» PASSION: Attracting with emotion

» MYSTIQUE: Provoking curiosity

» PRESTIGE: Earning respect

» ALARM: Prompting immediate action

» REBELLION: Changing the game

» TRUST: Building loyalty

Which 2 triggers does your personality use? Our Fascination Advantage system identifies your pattern of persuasion, and outlines how to nurture your strengths with customers, co-workers, and family.

Anyone can become more influential, once they begin to apply their personality’s own fascination advantages. So what’s your Personality Archetype? Find out here, in a sneak peek of our site.

When you fascinate someone, they open themselves up to you, and your message. That’s when you have an opportunity to sell, and lead.

You can do this. Being fascinating is a choice.

You can choose to create the moments at will.

You can create this intense emotional focus.

You can do it starting today, with your personality’s natural strengths.

Join us at HowToFascinate.com, and sign up for our launch in the coming days.