What is Your Fascination Advantage?

by Sally Hogshead on February 6, 2012

For the past year, I’ve been getting ready to show you something pretty cool. It’s a new personality assessment. (We haven’t released our newest personality research yet, but you can get a first look today).

It all began with my researching the science of fascination. I wanted to understand a few simple questions:

» How do certain people immediately captivate us?

» How do certain leaders influence our opinions?

And more to the point…

» What makes your personality fascinating?

My research has revealed that you can become more fascinating. (In fact, if you want to succeed in any competitive environment, you must.)

It all begins with identifying and applying your natural, hardwired strengths of persuasion.

stickers F Score ribbons 225x300 What is Your Fascination Advantage?

There are 7 fascination triggers. Which 2 does your personality naturally use to fascinate?

Here’s the good news: You already have the ability to create this force of emotional focus. It’s built into your own personality. You don’t have to fake it or rehearse it— it’s already there. You just have to identify it, and use it.

The team here at Fascinate, Inc. is about to release our new system. It pinpoints makes you fascinating to others. We’ll show you how to identify these natural strengths, and then amplify them, to become more persuasive.

This isn’t about how you see the world, but how the world sees you.

The Fascination Advantage is not a traditional psychology test, such as Myers-Briggs or StrengthsFinder. Our test comes directly out of our research, specifically designed to pinpoint what makes you fascinating to others.

Fascination is an intense emotional focus.

The science of fascination begins deep inside the human brain. Fascination isn’t the same as paying attention — it’s an intense emotional focus. This state of intense focus has been studied repeatedly by the most respected academics. You can harness this neurological response, and use it in work.

If you can activate the hardwired “triggers” in your customer’s brain, they will become instantly and intensely focused on you.

Once they focus on you, they are more likely to buy from you, respect you, like you, and trust you.

There are 7 different forms of fascination. Your personality uses 2 of them already, every day. Deep inside your personality, you’re already using 2 of these triggers to persuade others:

» POWER: Taking command

» PASSION: Attracting with emotion

» MYSTIQUE: Provoking curiosity

» PRESTIGE: Earning respect

» ALARM: Prompting immediate action

» REBELLION: Changing the game

» TRUST: Building loyalty

Which 2 triggers does your personality use? Our Fascination Advantage system identifies your pattern of persuasion, and outlines how to nurture your strengths with customers, co-workers, and family.

Anyone can become more influential, once they begin to apply their personality’s own fascination advantages. So what’s your Personality Archetype? Find out here, in a sneak peek of our site.

When you fascinate someone, they open themselves up to you, and your message. That’s when you have an opportunity to sell, and lead.

You can do this. Being fascinating is a choice.

You can choose to create the moments at will.

You can create this intense emotional focus.

You can do it starting today, with your personality’s natural strengths.

Join us at HowToFascinate.com, and sign up for our launch in the coming days.

Sally Hogshead TV interviews on Super Bowl ads

by Sally Hogshead on February 6, 2012

So, who won the game last night? (No, not the football game. The REAL game. The one played by brands competing for buzz.)

This morning, I’ll be heading over to ABC studios to discuss and debate the Super Bowl commercials with Kelly Ripa, on LIVE! with Kelly. Before I go, join me for a quick stroll down memory lane… a roundup of my previous Super Bowl roundups:

NBC TODAY Show:

0 Sally Hogshead TV interviews on Super Bowl ads

 

NBC TODAY Show:

0 Sally Hogshead TV interviews on Super Bowl ads

 

CBS’s Early Show:

0 Sally Hogshead TV interviews on Super Bowl ads

 

 

My lovechild with Queen Elizabeth I

January 16, 2012

Here’s what happens when 2 artists take my Twitter icon, and add the Prestige trigger (along with a wallop of Photoshop sorcery). Voila! Royal fascination.

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How Marketers Would Relaunch the Christmas brand: Part II

December 24, 2011

How could a marketer squeeze every penny out of the Christmas brand? Earlier this week, I proposed a number of delightfully ridiculous suggestions. Now in Part II, let’s see how far a marketing company might go to monetize Santa’s traditions.

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How Marketers Would Relaunch the Christmas Brand: Part I

December 22, 2011

Imagine if a marketer tried to update the Christmas brand for 2012. Would eggnog be mixed with RedBull? Would elves be outsourced to India? Let’s find out, in this (very tongue-in-cheek) look at Christmas through the eyes of a marketer.

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QUIZ: Are You a Fascinating Leader?

December 5, 2011

Do you have the ability to influence the ideas and actions of others? Do you build strong emotional connections? You will, once you apply your natural fascination advantages. This short quiz will help you see the ways in which you can more effectively persuade employees, customers, and the world around.

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Find a goal that scares the crap out of you

November 14, 2011

What do you stand for, really? Once you figure that out, and then steer your life toward it, you can start to realize your true potential. Here’s my own goal: I want to help you become your most fascinating. Because when you fascinate, your biggest ideas can actually make a difference.

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The fascinating Harvey Mackay

November 4, 2011

Few professional speakers have achieved the cult-like status of Harvey Mackay. And no wonder. His readers can be found in corner C-suite offices, around management conference rooms, and throughout entry-level cubicles. His best sellers include Swim With the Sharks Without Being Eaten Alive, which was a New York Times #1 best seller for 54 weeks. Everyone, it seems, can [...]

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You are the shiny object killer.

October 3, 2011

Your customer is distracted by a thousand shiny objects. Each one has the potential to sabotage everything you’re doing to communicate and connect. You can fight against distraction and captivate your customer. And, you can do it using your personality’s own natural strengths.

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Refuse to castrate your career.

August 26, 2011

With the economy freaking out, we all want to play it safe to protect ourselves. But don’t play it so safe that your spirit– and your options– get castrated. Take your career out to stretch its legs, to exercise and explore. Send it out on adventures. Let it fail, so that you can succeed.

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