Make Your Company More Fascinating
Fascination is a state of intense interest.
Our research shows that when you fascinate your customers, you become most worthy of their attention. They are more likely to refer you, remember you, and return to you.
When you fascinate your employees, they are more productive and loyal to your company.
When brands fascinate their prospects, our research shows they can charge up to 4 times more than commodity brands.
One you understand how to create messages that fascinate, you become immediately significant to customers, because they understand what makes you different, better, and more valuable than your competition.
For information on how fascination-based marketing can make your own messages more influential, please contact us at: Fascinate@SallyHogshead.com.
Why, exactly, does fascination matter for your own message?
Fascinating brands can charge more than unfascinating ones. It’s that simple. In a national study with 1,000 Americans, commissioned specifically for FASCINATE, we researched the exact monetary value of fascination, and learned:
Women will spend more to be fascinating than they spend on food. In fact, women will spend more to be fascinating then they spend on food and clothes combined. They will pay an average of $338 per month to become the most fascinating person in the room, roughly 15% of their net income.
Not only will people pay more for a fascinating product over an unfascinating one, but when fascinated by a product, consumers engage more with the brand: they will research it more, talk about it more, seek it out more.
Making your own message more fascinating
Are you ready to make your own messages more fascinating—for consumers, partners, or employees? Sally shares new ways to make your communications more irresistibly compelling with the intensive Fascination Plan of Attack outlined in her new book. Your team will learn how to develop messages that reach the Gold Hallmarks of a Fascinating Message:
• Provokes strong and immediate emotional reactions
• Creates advocates
• Becomes “cultural shorthand” for a specific set of actions or values
• Incites conversation
• Forces competitors to realign around it
• Triggers social revolutions
To find out how fascination can transform your brand’s messaging, contact us: Fascinate@SallyHogshead.com