Here’s your MarketingProfs insider peek at Sally Hogshead’s new book:

DIFFERENT IS BETTER THAN BETTER

It’s not enough to be good.
Or better.
Or even the best.

It’s good to be better,
but it’s better to be different.

DIFFERENT IS BETTER THAN BETTER.

So let’s say, hypothetically, you’re writing a book on the topic…

How would you stop trying to build something “better,” and create a book unlike any other? How could you rewrite the rules of writing, and rethink how ideas are shared?

Let’s find out.

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