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Sally Hogshead

Sally Speaks: Audience Interaction

by Sally Hogshead on June 8, 2010

Sally Speaks: Audience Endorsements

by Sally Hogshead on June 8, 2010

Do you think like a goldfish?

by Sally Hogshead on May 20, 2010

Your brain is starting to think a goldfish. Why? Find out in our latest juicy Slideshare.

What Fascinates Chris Brogan?

May 20, 2010

Sally sits down with New York Times best-selling author Chris Brogan to talk about what’s fascinating in social media messages. (Favorite quote: “If they’re phoning in their life, I’m not listening.”)

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Sally Hogshead on “Making It Big”

May 20, 2010

Sally appears as the expert judge on reality TV show “Making It Big.”

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Lovers, Haters, and People in the Middle

May 4, 2010

Most companies want to be loved: they want passionate customers, enthusiastic vendors, devoted partners, and loyal employees. Yet, very few companies actually are loved. Most companies are tolerated at best, and at worst, ignored.

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How to fail successfully

April 27, 2010

At a conference by and for some of the world’s most extraordinary thinkers, leaders, and winners, the general thematic focus was success. Yet perhaps a more valuable topic to explore might be the opposite: the pursuits gone horribly wrong. The bungled policies and mangled balance sheets. The mistaken hires and botched turn-arounds. The screwups so royally idiotic that they drove an entire Board of Directors to collectively gasp in disbelief.

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Attracting Lustomers – How to fascinate new customers with Trust + Lust

April 20, 2010

What happens when you turn a cold prospect into an “I gotta have it” sale? You’ve created a “lustomer” – a customer who lusts for your product or service.

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Is he fascinating? Measure his elbows.

April 18, 2010

Men with symmetrical elbows are biologically more fascinating. They start life being treated better by their parents, and end up making more money. How are they more persuading you, too?

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Gaaaak– It’s tax time! (And here’s why you’re stressed.)

April 12, 2010

To increase the likelihood of action around your consequences, strengthen your argument with a deadline. Whether gentle or rigorous, deadlines heighten immediacy.

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