February 24, 2010
When customers buy a product, what they’re often actually buying is something more than the utility of the item—they’re buying a trigger. If your consumers don’t get the expected trigger, your brand could face a backlash.
Read the full article →
February 23, 2010
My podcast with Phil Dobbie gives inside scoop on the 7 triggers: “Understanding these triggers will help you understand what motivates people to buy products… these are hard wired attitudes that have been entrenched in our brains from the early days of humankind.”
Read the full article →
