Posts tagged as:

Fascinate

Sally Speaks: Audience Interaction

by Sally Hogshead on June 8, 2010

Sally Speaks: Audience Endorsements

by Sally Hogshead on June 8, 2010

Sally Speaks: Professional Speaking Reel

by Sally Hogshead on June 7, 2010

Sally Hogshead: Speaking Reel from Sally Hogshead on Vimeo.

What Fascinates Chris Brogan?

May 20, 2010

Sally sits down with New York Times best-selling author Chris Brogan to talk about what’s fascinating in social media messages. (Favorite quote: “If they’re phoning in their life, I’m not listening.”)

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Attracting Lustomers – How to fascinate new customers with Trust + Lust

April 20, 2010

What happens when you turn a cold prospect into an “I gotta have it” sale? You’ve created a “lustomer” – a customer who lusts for your product or service.

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Is he fascinating? Measure his elbows.

April 18, 2010

Men with symmetrical elbows are biologically more fascinating. They start life being treated better by their parents, and end up making more money. How are they more persuading you, too?

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Gaaaak– It’s tax time! (And here’s why you’re stressed.)

April 12, 2010

To increase the likelihood of action around your consequences, strengthen your argument with a deadline. Whether gentle or rigorous, deadlines heighten immediacy.

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Lucky No. 7: Your Fascination Triggers (from the Toronto Globe and Mail)

April 4, 2010

What pulls your trigger? Sally Hogshead, author of FASCINATE: Your 7 Triggers To Persuasion and Captivation, knows. You are putty in the hands of someone who employs lust, mystique, alarm, prestige, power, vice and trust to bewitch you.

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Brands that fail to fascinate will lose. Period.

March 30, 2010

Fascinating companies win bigger budgets, more time, better relationships, greater admiration, deeper trust. They can charge a higher price, create more buzz, and garner more loyalty. Brands that fail to fascinate consumers will lose. It’s that simple.

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Is your attention span the same as a goldfish’s?

March 28, 2010

“The addictive nature of web browsing can leave you with an attention span of nine seconds — the same as a goldfish.” ~ BBC News

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