Good morning! What’s an inspiring way to wake up on the day your book goes on sale? A hot cup of coffee, a New York skyline view, and the first book review posted already on Amazon. (As it turns out, this review is by someone you happen to admire tremendously: David Meerman Scott, bestselling author of The New Rules of Marketing and PR.) I’ll share David’s review, here:
I’m a marketer and I write marketing books, so I usually don’t like to read titles in the genre, preferring things very different. However, I’m a sucker for anyone who has an interesting big-picture idea about how the world works. Better yet if the book is both applicable to marketers and in interesting read.
Sally Hogshead delivers with Fascinate, which reminds me of books like Seth Godin’s Linchpin, the Heath brothers Made to Stick, and Malcolm Gladwell’s books. She combines elements of psychology, sociology, neurology and illustrates with terrific stories.
Marketers like me know that there’s a huge information glut today. As a marketer it is difficult to break through. But if we understand the seven fascinate triggers that Sally outlines in this book, we can create things that people will talk about and things that people will share with others. As a marketer, there is nothing better than when people share your ideas and tell your stories for you.
via Amazon.com: David M. Scott “David…’s review of Fascinate: Your 7 Triggers to Persuasion a….
