Vice and lust take center stage in my conversation with the zesty Phil Dobbie!
Phil describes the 7 fascination triggers:
Understanding these triggers will help you understand what motivates people to buy products. As you’ll hear, these are hard wired attitudes that have been entrenched in our brains from the early days of humankind. In her new book Fascinate, Sally says that fascination is behind a lot of the decisions we make, from the brands we buy to the songs we remember, and from the person you marry to which employees you hire.
The same principle can also help to explain the triggers that you use personally to influence others. By understanding the triggers you are already using, you can hone them and make your messages even more influential.
