Kevin is a leader’s leader. The “Chief Potential Officer” of the Kevin Eikenberry Group, his team trains organizations and leaders around the world to maximize their own potential. Today on his blog, Kevin reviews Fascinate:
As I read this book, I knew I would be recommending it to you, so I tried to categorize it in some way. It reminds me of some of the recent business blockbusters like Made to Stick, Freakonomics or any of Malcolm Gladwell’s books in that it is filled with a wide variety of examples that make it more interesting and relevant.
And while it is like those in that way, it is uniquely its own. Sally brings an expressive writing style and her personality to the book that is, well, fascinating!
Sally comes from a marketing background, and this book is listed on Amazon as a marketing book. Clearly if you have a professional or passing interest in marketing you will want to read this book. The value, however, extends far beyond that point.
If you want to be more persuasive or influential in any sense, this book gives you clues and specific tools to help you diagnose your ability to fascinate now, and how to raise that level in the future.
I recommend this book very highly. While it is only February, I am sure this will be one of my five favorite reads of the year. If you are on Facebook, you can join the book’s page.
Would you like a copy? Let me see if I can help. Just write a comment below about why you want or need this book (or even better why you are fascinated by it) – and how you plan to use it. The best submission in the judgment of my team by February 9th at 5 pm ET will get the book, and perhaps it will even be a signed copy.
via Fascinate: Your 7 Triggers to Persuasion and Captivation
