The Worst First Mistake

The next time you’re about to introduce yourself to someone– STOP. Ask yourself: Do you actually have something valuable to share? Or, are you about to damage your chances of connection?

It’s better to avoid introducing yourself to prospects than to waste their time with a weak introduction.

You’ve heard that “time is money.” But I’ll take a step further. Attention is money. If you’re asking for someone’s attention, but fail to deliver value in return, you’ve just wasted their most precious non-renewable resource.

Every time you introduce yourself, or raise your hand to speak in a meeting, or make a cold call, you have approximately 9 seconds to earn your listener’s interest. In these first 9 seconds, you’ll either fascinate, or fail. And the vast majority of introductions fail. They’re too plodding, too generic, and too cliché to captivate a prospect. A weak introduction is the worst first mistake.

How can you prevent the worst first mistake, and captivate your customer?

My team and I have developed a new tool to help you create a captivating introduction, so you can stand out in 9 seconds or less: The 9-Second Fascination Statement. It’s a free bonus with any Fascination Advantage™ personality assessment, between now and until June 11th.

Here’s how it works. After you take the Fascination Advantage™ assessment, your PDF will be waiting in your account. You’ll see our step-by-step process to quickly writing your “elevator speech.” Then, you can begin to immediately communicate your value to a prospect.

Ready to write your 9-Second Introduction? Start HERE to pick your assessment, at HowToFascinate.com.

Fair warning: I can’t promise this tool will be included for free with assessments purchased after June 11th. (No getting peevish after that date, okay?)

I want to help you prevent the worst first mistake.

A weak introduction is a deterrent to building relationships. It leaves your prospect feeling like his time was wasted, which means you’ve just alienated the very person with whom you want to connect. But a fascinating introduction does the opposite. It begins conversations– and connections.

Your 9-second introduction is the lifeblood of your personal brand.

Now, my question for you: What’s your 9-Second Fascination Statement? Post it here, and I’ll highlight yours in a future blog post.

Tagged as: fascination advantage, female keynote speaker, HowToFascinate.com, Sally Hogshead