Men with symmetrical elbows are biologically more fascinating. They start life being treated better by their parents, and end up making more money. How are they more persuading you, too?
To increase the likelihood of action around your consequences, strengthen your argument with a deadline. Whether gentle or rigorous, deadlines heighten immediacy.
What distracts you? Upload a photo to the FASCINATE Facebook page wall, and you’ve got a darn-tootin’ good shot at being incorporated into our next bit of viral digital goodness.
What pulls your trigger? Sally Hogshead, author of FASCINATE: Your 7 Triggers To Persuasion and Captivation, knows. You are putty in the hands of someone who employs lust, mystique, alarm, prestige, power, vice and trust to bewitch you.
Fascinating companies win bigger budgets, more time, better relationships, greater admiration, deeper trust. They can charge a higher price, create more buzz, and garner more loyalty. Brands that fail to fascinate consumers will lose. It’s that simple.
A few short clips of what Sally Hogshead has had to say in some of her recent media appearances and features on her new book, Fascinate. Here we see Sally brought on to share her thoughts across several major media outlets including NBC’s Today Show, CBS News, MSNBC and CBC.
A fast-paced glimpse of Sally Hogshead’s recent media appearances with her new book, Fascinate, across several major media outlets including NBC’s Today Show, CBS News, MSNBC and CBC.
With this drink, repellant flavor isn’t a barrier to trial; it’s a reason for it. An overall toxic experience is part of the brand promise. With sales increasing up to 40% a year, Jägermeister is the most popular drink nobody likes.
On the surface, Fascinate appears to be a marketing book, but it turns out to address a lot of deeper human nature issues. In this Q & A by 800ceoread, we look at how to apply these principles to your relationships and personal brand.
