Brand Consulting

Sally helps world-class brands create fascinating messages that persuade and influence. A brand innovation consultant and speaker, Sally leads marketing keynotes for companies such as Starbucks and Microsoft, as well as leading creative development for both Fortune 500 companies and startups.

For information on how fascination-based marketing can make your own messages more influential, please contact us at: Fascinate@SallyHogshead.com.

Why, exactly, does fascination matter for your own message?

Fascinating brands can charge more than unfascinating ones. It’s that simple. In a national study with 1,000 Americans, commissioned specifically for FASCINATE, we researched the exact monetary value of fascination, and learned:

Women will spend more to be fascinating than they spend on food. In fact, women will spend more to be fascinating then they spend on food and clothes combined. They will pay an average of $338 per month to become the most fascinating person in the room, roughly 15 percent of their net income.

Not only will people pay more for a fascinating product over an unfascinating one, but when fascinated by a product, consumers engage more with the brand: they will research it more, talk about it more, seek it out more.

Making your own message more fascinating

Are you ready to make your own messages more fascinating—for consumers, partners, or employees? Sally shares new ways to make your communications more irresistibly compelling with the intensive Fascination Plan of Attack outlined in her new book. Your team will learn how to develop messages that reach the Gold Hallmarks of a Fascinating Message:

• Provokes strong and immediate emotional reactions
• Creates advocates
• Becomes “cultural shorthand” for a specific set of actions or values
• Incites conversation
• Forces competitors to realign around it
• Triggers social revolutions

Whether working together over the course of a day or a year, whether creating a global launch or a single advertising campaign, Sally can infuse your next message with the fascination to persuade and captivate in a competitive marketplace.

To find out how fascination can transform your brand’s messaging, contact us: Fascinate@SallyHogshead.com