Comments on: Books

By: Are you ready for a Year of Success with 4 of the world’s leading success experts? | Internet Mastery Marketing Blog

Thu, 26 Apr 2012 13:37:06 +0000

[...] message, they’re more likely to trust, believe, and respect you. As the only keynote speaker and author on this topic, Sally Hogshead has developed a scientifically-based system of influence, based on [...]

By: Why You Should Stop Marketing and Fascinate Your Customers Instead | Hills Rating

Thu, 19 Apr 2012 20:08:37 +0000

[...] our our interview with Hogshead to learn about each of the seven triggers, her book, Fascinate, and how to use the triggers to get ahead at work and make people pay attention to what you [...]

By: How to Design An Effective Mobile Banner Ad

How to Design An Effective Mobile Banner Ad — Thu, 12 Apr 2012 08:32:46 +0000

[...] images that fascinate: Marketing expert Sally Hogshead has written a book called “Fascinate” that discusses how most human decision making is influenced by seven hidden triggers: Passion, [...]

By: 7 Powerful Triggers to Make Your Brand More Fascinating « Brand Perspectives

Tue, 03 Apr 2012 19:51:53 +0000

[...] Hogshead argues in her latest book – Fascinate: Your 7 Triggers to Persuasion and Captivation - that fascination is the most powerful tool we have at our disposal for influencing [...]

By: 7 Powerful Triggers to Make Your Brand More Fascinating « Brand Perspectives

Sun, 01 Apr 2012 21:25:06 +0000

[...] Hogshead argues in her latest book – Fascinate: Your 7 Triggers to Persuasion and Captivation that fascination - is the most powerful tool we have at our disposal for influencing [...]

By: Balancing Business Travel and My Kids | Nate Riggs is Social Business Strategies | Content Marketing and Social Media Consulting

Sun, 25 Mar 2012 17:26:15 +0000

[...] of kids on stage with her at a talk in front of 2500 people on the concepts in her latest book, Fascinate. Super cute, and wow, what an interesting approach to finding congruency and [...]

By: Here’s What – Reading Edition « Jonjonfowler's Blog

Here’s What – Reading Edition « Jonjonfowler's Blog — Wed, 07 Mar 2012 14:28:46 +0000

[...] a description from Sally Hogshead Why are you captivated by some people but not by others? Why do you recall some brands yet forget [...]

By: What’s Your Fascination Score? « Rethink Outsourcing

What’s Your Fascination Score? « Rethink Outsourcing — Tue, 06 Mar 2012 19:58:52 +0000

[...] Conference in San Diego. The keynote for the event was Sally Hogshead, author of the book Fascinate. The essence of her teaching all begins with identifying and applying your natural, hardwired [...]

By: Don’t Jump The Gun, Pay Attention To Your “Triggers” | iGeneration: Change At Our Fingertips

Thu, 23 Feb 2012 19:18:20 +0000

[...] to Sally Hogshead, a former creative director at Crispin Porter + Bogusky and recently published author, these questions are one in the [...]

By: Why You Should Stop Marketing and Fascinate Your Customers Instead | Hills Ratings

Thu, 23 Feb 2012 09:14:48 +0000

[...] our our interview with Hogshead to learn about each of the seven triggers, her book, Fascinate, and how to use the triggers to get ahead at work and make people pay attention to what you [...]