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	<title>Comments on: Fascinate</title>
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	<description>Creative director, writer, author and speaker Sally Hogshead</description>
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		<title>By: What triggers you? &#171; The Lemon Twist</title>
		<link>http://sallyhogshead.com/books/fascinate/#comment-926</link>
		<dc:creator>What triggers you? &#171; The Lemon Twist</dc:creator>
		<pubDate>Sun, 14 Mar 2010 18:05:17 +0000</pubDate>
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		<description>[...] statement was often a rallying cry to ensure you had everyone’s undivided attention. In the book Fascinate, Sally Hogshead explains why this statement, and others, not only capture our attention, but shape [...]</description>
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