Blogger Kit

Every day, intentionally or not, you’re using fascination triggers to persuade people at work and home. Whether you’re pitching a new client, or inviting a friend to lunch, or lulling a cranky toddler to sleep, you’re using triggers to elicit a certain response.

Which triggers are you using to persuade and captivate?

You have seven potential fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Each trigger leads to a different style of communication, and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.

Through proprietary research of 1,059 people, with bite-sized video explanations, the F Score has been carefully designed over the course of six months to highlight which triggers you naturally apply.

In the battle to fascinate consumers, brands apply triggers, too. Volvo uses trust. Godiva uses lust. Fedex uses alarm. Apple Computers uses several triggers, most notably prestige and power. Triggers help companies sell products off shelves, persuade shareholders to invest, and convince key employees to stay.

But back to you. Now that you’ve taken the F Score, you’ve learned which of the seven triggers you naturally apply in your own work and life.

If you enjoyed taking the F Score test, we’d be rather thrilled if you blogged about it. (And please let us know if you do blog about FASCINATE, or the F Score so we can thank you, and send you props on Twitter and our Facebook fan page. (And perhaps even send you a signed copy of FASCINATE as well!)

Digital Press Kit (pdf)
Facebook Fan Page
Amazon FASCINATE Page
Barnes & Noble FASCINATE Page

(Click on photos below for larger image)